Your Signature Mercedes-Benz: MANUFAKTUR Delivers The Luxury You Design
February 26 2025,
The ultimate expression of automotive personalization has arrived. Mercedes-Benz MANUFAKTUR transforms standard luxury vehicles into truly individual masterpieces through a dedicated program of custom options, exclusive colors, and premium materials. This specialized service allows you to create a Mercedes-Benz that perfectly reflects your personal style with various levels of customization.
Your journey into bespoke automotive luxury starts with choosing from an exclusive palette of premium paints, distinctive interior materials, and personalized details that set your vehicle apart. Each MANUFAKTUR vehicle represents the height of Mercedes-Benz craftsmanship, offering a level of personalization previously reserved for ultra-luxury segments.
MANUFAKTUR Customization Levels
Mercedes-Benz MANUFAKTUR comes in three distinct tiers, each offering increasing levels of personalization. The standard MANUFAKTUR package provides access to premium exterior paints and interior upholstery options, including exclusive Nappa leather treatments. This entry-level customization delivers enhanced personalization without extending production times.
MANUFAKTUR Signature expands your options with a broader selection of premium finishes and materials. This tier also includes distinctive badging in the front center console and special label stitching on the rear window shelf, confirming the exclusive nature of your vehicle. Like the standard tier, Signature customizations require no additional production time.
For the ultimate in personalization, MANUFAKTUR Custom offers highly individualized builds featuring exceptional quality materials and exclusive color combinations. These bespoke creations include the distinctive MANUFAKTUR badge and label stitching but require additional production time due to their handcrafted nature.
The Artistic Process
"Automotive design is an artistic, sensory-based act of creation," explains Gorden Wagener, Mercedes-Benz Vice President Design. This philosophy guides the MANUFAKTUR program, treating each vehicle as a canvas for personal expression rather than just a means of transportation.
The artistry extends beyond mere color selection. MANUFAKTUR specialists work to ensure every detail aligns with your vision, from exterior finishes to interior appointments. This attention to detail transforms standard production vehicles into distinctive, personalized creations that stand apart from conventional luxury automobiles.
Ordering Your Custom Mercedes-Benz
Getting your personalized Mercedes-Benz starts with exploring the vehicles eligible for MANUFAKTUR treatment and reviewing the exclusive exterior colors and interior appointments available. Many MANUFAKTUR and MANUFAKTUR Signature options can be ordered directly without special arrangements.
For more extensive customization, you can place a highly specific order tailored to your exact preferences. Your dealer will connect you with a Mercedes-Benz MANUFAKTUR design specialist who guides you through the available options and helps translate your vision into reality.
Once your order is confirmed, you'll receive an approximate timeline for production and delivery. Throughout this process, your dealer serves as your primary point of contact, keeping you informed as your custom vehicle takes shape.
MANUFAKTUR Availability
While MANUFAKTUR options are available on select vehicles throughout the Mercedes-Benz lineup and can be ordered through your dealership, the full MANUFAKTUR Custom program is limited to specific models. Build times and delivery schedules depend on several factors, including feasibility checks, parts availability, production timing, and quality control inspections.
The result of this careful process is a Mercedes-Benz that stands as a true reflection of your personal style and taste. Though physical color samples aren't currently available, Mercedes-Benz provides digital color swatches and sample images of previously produced vehicles to help visualize your custom creation.
Transform your driving experience with a Mercedes-Benz that's uniquely yours. Visit Mercedes-Benz Ottawa Downtown to start your MANUFAKTUR journey and create the personalized luxury vehicle you've always wanted.
